Marketing: the action or business of promoting and selling products or services, including market research and advertising. [source: Webster’s Dictionary].
This is an essential part of your business. It is how you become visible and how ultimately you make sales. If it is done correctly, you will build authentic relationships and you can even do it fast and effectively.
There is very much a wrong and right way of doing marketing and we are going to cover 8 marketing strategies you absolutely need to be implementing to find success. With this list, you will be able to analyze what strategies you are implementing and where you need to start focusing.
Marketing with Freebies
Freebies are a great way to draw in an audience. It also helps to bring in the right audience, who is going to be engaging with your content and who will be converting into sales. This is the perfect opportunity to grow an email list, social media followers, and even convert your audience into paying clients! When you are marketing with freebies, you need to be mindful of what you are giving away. It needs to be a direct reflection of who you are and what your business is. You also want to make sure that it is something of value to your audience/clientele.
Marketing with Blogs and Videos
Good content marketing is a great way to build your reputation and convert audience into paying clientele. You can do this by creating amazing and relevant content that is designed to directly draw in and assist for your audience. By creating this content, you are going to build credibility with your audience which in turn will help you to monetize this relationship. You can do this by advertising your own or even affiliate products or both!
Marketing through Events
One reason that I love marketing through live events is that you do not need a huge budget or even have major endorsements to fill a room. Think of these events as Workshops, Live Streams, Webinars, Telesummits, Speaking Events, etc. This type of marketing puts your face front and center and that helps to build a trusting relationship with your audience. If your audience trusts and likes you, converting to sales will be a breeze.
Marketing through Networking
Networking is on the bottom of the list for a lot of entrepreneurs because it puts you in a new social situation and with a large group of people. But networking is not optional when you are scaling your business. When you do marketing through networking, you are there to find potential clients, to find people to collaborate with, and even connect with influencers. It allows you to build a real-life relationship and let people know who you are, what you are doing, and how your services or products can benefit them and their own clientele.
Marketing through Speaking
Were you meant to be on stage, maybe a TEDx speaker, or even a Podcast host? These are great ways to put yourself in the expert spotlight and get your message out to your audience. It allows you to build a deeper bond with your audience and potential clients. What is the purpose of marketing through speaking? Think of speaking as a new platform to educate your clients, help them find a solution, and ultimately convert your audience into active clients.
Marketing through Social Media
Social Media Marketing is an ever-changing system but is absolutely necessary to get you out in front of your ideal audience. The content you put out on Social Media can be instant, real-life content, evergreen content, and content to help build up to a big production. It puts you in charge and allows you to present yourself as not only an expert but as someone who shows consistency and devotion, which will build trust in your audience. Because of how many platforms you can use for social media (Facebook, Instagram, Twitter) you can build your following credibility through multiple outlets. You can get really creative with your approach and showcase your personality.
- Going Live
- Show up on stories
- Utilizing Hashtags
- User-engaged Content
- Active Social Media Engagement
- Tell Your Story
- Repurpose Content
Stay In Touch With Your Network
Remember how we discussed marketing through your network? Be sure to consistently grow the relationships you have made there. We have tons of different outlets of marketing to use but word of mouth is a very strong and real way to grow. Nourish those networking relationships and have them help you when you are getting ready for new launches or even just putting out new content! This will help even further for you to tap into their audience and get more credibility, trust, and engagement.
Utilizing An Unpaid Sales Force
This can be one of the most overlooked items in marketing and it is also the resource that can make the biggest impact – WORD OF MOUTH MARKETING. This can be done from person to person. You will see word of mouth marketing on social media in the form of referrals and reviews. Search engines even use this form. Word of Mouth marketing can seem intimidating, because it puts you on the forefront of rejection but remember, your clients are your clients for a reason. You can even have friends and family give you shoutouts. This is a great time to think outside of the box! Give incentives for referrals, use your email marketing and let people know to share the love, etc. Don’t be afraid to utilize this method and ask for help too! Your clients will be more than happy to share how amazing you are.
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I would love to hear about how these hacks have assisted in your productivity or where you would like to streamline even more!