The why question has come up in several Facebook groups this week and with my clients. I see so many women get busy building their businesses and forget WHY the heck they decided to start their business in the first place.

They get busy “doing” and lose sight of their why.

When you know your why you inspire others to follow their dreams. (tweet this!)

To me there are really two whys and both are equally important.

Have you read the book Start With Why by Simon Sinek. It is an amazing book that I highly recommend. In the book, Sinek asks the question “do you know your why? The purpose, cause or belief that inspires you to do what you do.”

He writes about a concept called the “Golden Circle.” Sinek writes, “The Golden Circle finds order and predictability in human behavior. Put simply, it helps us understand why we do what we do. The Golden Circle provides compelling evidence of how much more we can achieve if we remind ourselves to start everything we do by first asking why.”

He talks about how most companies understand their what and their how but they don’t clearly articulate their why. He writes, “WHY: Very few people or companies can clearly articulate WHY they do WHAT they do. When I say WHY, I don’t mean to make money–that’s a result. By WHY I mean what is your purpose, cause or belief? WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?”

People don’t buy what you do, they buy why you do it. Simon Sinek (tweet this!)

Quote: People don't buy what you do, they buy why you do it. Simon Sinek

Do you know your why? Do you know why your business exists? What gets you up out of bed each morning?

I want you to take a step back and answer this question for yourself. Take some time to answer it. I don’t want you to just write “I want to help people.” I want you to think about what you do for your clients/customers. What lights you up inside about your work with them? What do you give them and how are their lives changed because of it?

Maybe you are still straddling corporate and building your dream business and haven’t quite figured out your why yet. Then I think this is a really important exercise for you. Think about what will make you happy. I don’t want you to write “I want to help people.” We all want to help people. Really dive into this and give it some time.

Awesome work.

Now I personally think there is a “personal why” for starting your business. Some people think it is your selfish why, but I don’t think it’s selfish at all. It’s your “me” why. I want you to think why you personally want your business to work.

Did you start your business because you hated working for someone else? Did you get tired of commuting 2 hours each day? Were you tired of missing out on your little ones lives? Really think about this and answer it from your heart.

I want you to dig deep and think about what your real reason for wanting to create this business and why you want or need it to be a success. This is imperative.

I want you to get both of these down on paper and post them somewhere in your office so that you can remind yourself daily why you want or need your business to succeed. And every time you question a decision or come up against fears, stop and read your Why statements.

These statements will help you to keep fighting to believe in your dream, keep posting in FB groups, keep connecting with your community and bottom line keep you moving forward with your business.

So, give it a try.

When you feel like quitting, think about your why and keep going. (tweet this!)

Every day I wake up and know exactly why I am building my business and who I want to serve and inspire. The women out there that need me help to inspire me daily to get up and follow my dreams. I want you to know that when you start with your why, you can connect and inspire with so many others to do the same.

Never forget why you started. (tweet this!)

Brigid Ward, Business Coach and familyAnd my “me” why is all about my family. I used to commute nearly an hour one direction daily. I usually left before my boys were even awake. And I never walked them to school. I must admit, that is one of the highlights of my day now. I absolutely love walking my boys to school every day and that is a huge part of my “me” why.

In the comments below, let me know what your “me” why is. I’d love to see it.

P.S. If you would like FREE coaching session I have opened up some time on my calendar. Sign up today.

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